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Have you ever considered that the Prime Directive is not only not ethical, but also illogical, and perhaps morally indefensible?

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Joined 1 year ago
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Cake day: June 11th, 2023

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  • I think the headline misrepresents it a bit, but:

    • Tim’s has a long history of playing to a sense of nostalgia and “shared Canadian values”.

    • Politicians have been using this association to try to seem like Regular Joes for years.

    • The franchise is owned by one of the largest corporations in the world.

    • Their menu increasingly contradicts the “traditional” vibe they promote, with newer items like Sweet Chili Chicken Loaded Wraps and Loaded Bowls, Tiramisu Cold Brew, and Blackberry Yuzu Sparkling Quenchers.

    • They’re also increasingly expanding options that discourage people from eating in-store, eroding their “de facto town square” image.

    • Maybe the confused identity of the brand reflects the confused identity of Canada as a whole.

    To be honest, it’s a pretty muddled piece, but there are a couple of interesting points in there.